Average daily rate (ADR) - Financial definition
Financial acronyms
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Concise definition of the term average daily rate
The average daily rate (ADR) is calculated by dividing the total income for room rentals by the number of room rentals for a given day or period. It is a KPI in the hotel industry.
Comprehensive definition of the term average daily rate
A hotel which has a rental revenue of 9,000 €, and 120 rooms rented out, would have an ADR of 75 €.