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Average accounting rate of return  (AARR) - Financial definition

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  Concise definition of the term average accounting rate of return

The AARR is the expected average accounting income generated by an investment, divided by the average amount invested over the project's lifespan.

  Comprehensive definition of the term average accounting rate of return

The AARR is a method used by companies to evaluate and thus rank projects in terms of expected profitability.

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